Making Santa not so secret

Dish1By now, you may have read about the town in Texas that has renamed itself Dish, so that it’s 125 residents could get free satellite service from Dish Network, but the town-rebranding trendlet ain’t over yet. According to this story, the town of Santa, Idaho, is thinking of renaming itself secretsanta.com, after a site that bills itself as “the Secret Santa gift exchange event planner.” According to the secretsanta site, the company has a Plan B if Santa doesn’t take the bait: it will form its own new town in Benewah County, Idaho and name that Secret Santa. Now that’s thinking out of the lines.

—Posted by Catharine P. Taylor