If you’re marketing a movie these days, it’s not enough to shoot photos for a poster. You have to shoot a video of the photo shoot, and then post the video online. Above is that video for Clerks II. Maybe somewhere there’s a video all about the behind-the-scenes making of this video. No wonder Kevin Smith calls the whole process “a pain in the balls.” See the finished Clerks II posters here. Via Movie Marketing Madness.
—Posted by Tim Nudd