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In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose the population, the country is offering financial incentives for giving birth and has declared this Thursday, Aug. 9, to be "National Night" for gettin' it on. To help out, candy brand Mentos has whipped up a super-groovy national baby-making anthem. Ad agency BBH is responsible for laying down the boot-knockin' track with a seductive beat, set amusingly to kinetic type in the video below.
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