Make friends with a polar bear, if you dare

Here’s the first spot in Mullen’s "Power of action" campaign for utility company National Grid. My initial reaction is: Polar bears have broken out of the zoo! They’re stalking people in their homes and at work and at school and in swimming pools! Let the bear have your sandwich, kid—just run! I think the commercial is about the environment and preservation, saving polar bears and such. Given the chance, those bears would preserve us as snacks, that’s about it. Just ask Stephen Colbert. A recent headline about the company warns, “National Grid seeks electricity, gas rate hikes.” That sounds more like the action of power to me.

—Posted by David Gianatasio