Here's an inspired (if morbid) bit of viral movie marketing: Marvel has created a site called TheBentBullet.com that chronicles supervillain Magneto's role in assassinating President John F. Kennedy.
Flipping the "magic bullet" conspiracy theory on its head, the site reflects an alternative history in which mutant mastermind Erik Lehnsherr used his powers over metal to shift the bullets fired by Lee Harvey Oswald on Nov. 22, 1963, ensuring they hit their target. "According to the Warren Commission," a fictional article on the site recounts, "there was no second gunman on the grassy knoll that day, as some conspiracy theorists believe. There was only Lehnsherr, trying to bend the bullet."
The article obviously sets up the backstory for the events of the upcoming film, X-Men: Days of Future Past. And the site is certainly not comical fare; both the trailer below and the article treat the story line with a level of gravity that's compelling but also occasionally unsettling. When Jackie Kennedy screamed, "They've killed my husband! I have his brains in my hands!" I doubt she could have anticipated that her heartbroken panic would be quoted to sell a blockbuster action movie.