Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Maggie Gyllenhaal gets all French in her new "Got milk?" ad—the first ever to promote milk for your latte. "Ooh La Latte," says the copy. "Start your day with something delicious and nutritious. Surprise. The milk in your morning latte provides essential nutrients most of us are missing. C'est magnifique!" The campaign aims to inspire mothers (Gyllenhaal has a 4-year-old daughter) to start each morning with a latte made with lowfat or fat-free milk. Apparently those PMS ads have been forgiven and/or forgotten.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in