Madden Season Is Freakishly Bigger Than Ever With This Fake 5-Minute Movie Trailer

It's like The Expendables of video game ads

Last year's Madden Season promo, featuring Kevin Hart and Dave Franco, was a hit with fans and award show judges alike, which left the bar pretty high for this year's follow-up.

Now the wait is over, as EA Sports has released the bizarrely over-the-top 5-minute clip starring Franco (again) alongside NFL stars like Rob Gronkowski, Antonio Brown and Julio Jones.

Produced by San Francisco agency Heat, the epic video for Madden 16 is a sprawling homage to 1980s action movies, replete with haircuts and wardrobe choices that are regrettable to the point of being admirable.

Don't like football? Don't worry, there's not much of it in this ad. You can just sit back and enjoy the pure insanity.


Agency: Heat
Client: EA Sports
Chairman, Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland, Warren Cockrel
Senior Art Director: Nichole Geddes
Producer: Jonathan Matthews
Director of Content Production: Brian Coate
Director of Client Service: Aaron Lang
Account Director: J.T. Pierce
Account Supervisor: Julia Wu
Assistant Account Manager: Rachel Majors
Business Affairs: Julie Petruzzo

Advertiser: Electronic Arts
Chief Marketing Officer: Chris Bruzzo
Senior Vice President, Marketing: Todd Sitrin
Vice President, Global Creative: Dana Marineau
Senior Director, Global Creative: Dustin Shekell
Senior Manager, Global Creative: Jessica English
Vice President, Marketing: Anthony Stevenson
Senior Director Product Marketing: Joshua Rabenovets

Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director, Writer: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Dave Bernstein
Production Designer: Laura Fox
Stunt Coordinator: Vlad Tevolski
First Assistant Director: Brian Stevens

Editing Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Helena Lee
Editor: Christjan Jordan
Assistant Editor: Pieter Vijoen

Postproduction: MPC
Creative Director: Paul O'Shea
Visual Effects Supervisors: Benji Davidson, Zach Tucker
Compositors: Gizmo Rivera, Brian Williams, Ben Persons
Animation Lead: Stew Burris
Lighting Lead: Corinne DeOrsay
Colorist: Ricky Gausis
Executive Producer: Elexis Stearn
Producer: Brian Friel

Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Executive Producer, Head of Production: Leslie DiLullo
Sound Design, Mix: 740 Sound
Executive Producer: Scott Ganary
Producer: Jeff Martin
Engineer: Chris Pinkston
Automated Dialog Replacement: Stephen Dickson, Larry Winer
Sound Design: Chris Pinkston, Eric Marks, Rob Marshall