Mac marketing can be frightening, says Apple exec

Has Apple finally come to its senses? According to a short story in Macworld on Friday, Apple’s U.K. director Mark Rogers says the company will have to shift its marketing for the Mac if it wants to expand its appeal; it can’t just focus on the Mac’s reputation for being the computer for creative types. Rogers admits that such marketing “scares a lot of people off.” That’s the big problem I’ve had with the