Luvs empathizes with cast-off older siblings

Psychologists might disagree with the premise of this Luvs ad from Gerry Graf and Harold Einstein over at Saatchi & Saatchi. There's a pretty wide gulf between telling a kid he's getting a sibling and telling a husband he's getting cuckolded. Different emotional and physical bonds, different stages of brain development, etc. Plus, the ad feels a bit long. Still, it's an amusing way to highlight an issue that parents, already overloaded at that stage, usually shrug off.