Is the Lugz spot even worth stealing?

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If a roomful of monkeys could eventually type the complete Shakespeare by chance, could a roomful of creative directors come up with the color orange? That’s one way of looking at the current fuss about two quite similar-looking commercials. Another way is to pose the question: If one commercial is going to imitate another, couldn’t it at least imitate a good one? That worthy principle has gotten little attention in the wrangling over whether Apple’s orange-tinted iPod commercial imitates Lugz orange-tinted spot or is just coincidentally a look-alike.

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