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What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal manipulation, will air during high-profile TV shows this week like the Billboard Music Awards and the season finales of American Idol and The Voice. Its inspiration came from major doses of hallucinogenic drugs and/or a St. Patrick's Day promotion for the General Mills brand that included a mashup music video that went viral with nearly 1 million views.
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