Lubars prances about as an OfficeMax elf

The more Web sites the better. That’s the feeling this winter at OfficeMax, which has rolled out 20 separate holiday-themed sites built by Toy in New York. They include Mistletoe in an Elevator, Conspiracy Carols, Everything’s a Reindeer, Stuck to a Pole and Elf Yourself. The latter encourages you to upload a photo of yourself, which is then stuck on top of a dancing elf. For some reason, BBDO’s David Lubars (or someone having some fun at his expense) seems to be enjoying