Lowe ad revisits Bush thrown-shoe incident

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Lowe Bull's new campaign for South Africa's Cape Times newspaper carries the tagline, "In-depth news investigated from every angle. Know all about it." Somewhat humorously, one such angle we get is the view from behind the podium during the infamous incident on Dec. 14, 2008, when Iraqi journalist Muntadhar al-Zaidi threw a shoe at President Bush. See a larger version here. True, the ad doesn't reflect well on the news-gathering profession overall, but that's journalism these days—a problem at every turn. A second ad shows a moon landing, but there hasn't been one of those in 40 years, so that story could use a second-day lead. A third ad, showing a civilian target from inside a tank, is a powerful image that works well with the copy. One time, I threw sneakers at Dan Wieden, and he tossed them back because they weren't Nikes. Trust me, that's true. I'm a journalist. Via Ads of the World.

—Posted by David Gianatasio

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