Poor Salty. In this animated clip from DDB Toronto (directed by David Hicks of Sons and Daughters, and with visual effects by AXYZ), the reduced-sodium Sidekicks entrees from Knorr send the sad salt shaker trudging out into a melodramatic dark and stormy night, unloved. Worst of all, he has to listen to Michael Bolton's version of "How Am I Supposed to Live Without You" for 45 seconds. It's a wonder he doesn't dive off that overpass! Too much sodium can take years to kill a person, but Bolton's overblown delivery could put you in your grave by the second verse. Salty should cheer up. He might get used even more if these Sidekicks meals turn out to be too bland. And if not, Pepper will be keeping him company in the cruel world just as soon as that family decides to cut out the spicy foods.
—Posted by David Gianatasio