Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last time we wrote about this kind of marketing stunt, it involved Maxim and Eva Longoria, but times being what they are, this time it features Col. Sanders. What we’re talking about here is a KFC logo sculpted into the sand of Rachel, Nev., that’s so huge it can be seen from space (or eventually on Google Earth). As you may recall, last year KFC garnered a lot of press for what was actually a really boring commercial that contained
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in