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Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created spot will air alongside a spot made by The Lonely Island—the comedy troupe of Akiva Schaffer, Jorma Taccone, and Andy Samberg—during next year's game. If the consumer spot tops the USA Today Ad Meter, the creator will get $1 million and the chance to work with The Lonely Island on a future project.
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