London calling for Apple

Apple_logo_1More evidence, as if we needed it, that the U2/Apple partnership is a humdinger of sweet synergy:

U2 didn’t pay a visit (they played Saturday Night Live this weekend, and were also preparing for this “top-secret” gig in Brooklyn today), but Apple opened its first flagship store in Europe on Saturday—on Regent Street in London. (Regent Street is on the ritziest side of England’s Monopoly board, one of the green squares, to give you an idea of its swankitude.)

One of the 5,000-odd people who lined up for worship had this to say about the object of his devotion: “Following Apple is a full-time job in itself. I was at the San Francisco store opening, too. It’s more like going to see a pop group. They are really cool and they know what they are doing.”

The store manager, meanwhile, had to shout above the noise to declare the store officially open. He later said he was “welling up” with the emotion of it all.

The walls of the store were lined with U2’s special-edition iPod.

–Posted by Tim Nudd