Lizzy Caplan Is Awesomely Pretentious in Great Spoof of Fashion Ads

Clichés keep on coming in Viva Vena clip

Thank you Viva Vena, clothing label of which we've never before heard, for this brilliantly disjointed parody as ad. Actress Lizzy Caplan (of Mean Girls fame) does a wonderful rendition of every artsy hyphenate ever. The meta description of your website may still describe your company as "an amalgam of cool femininity and sophisticated whimsy, through a designer lens." You may sell collections with titles like "Craft Lady." We forgive you, because of how much we appreciate your more important contributions to society—namely, this perfect antidote to the fashion industry's obsession with creating only idiotic commercials. Via Gawker.