Living dead not impressed by Starburst ads


Starburst has been advertising itself lately as a contradiction—a solid candy that's also juicy, like a liquid. The idea was introduced last summer in a spot starring a Scottish Korean father and son, who, like Starburst, "don't make a wee bit o' sense." Now, the Scottish Koreans are back in the spot below, from TBWA\Chiat\Day, in which they fend off a mass-transit zombie who thinks "living dead" is the most noteworthy contradiction of all. The earlier spot provoked some odd reactions around the Web (e.g., "I think Korea and Scotland have a lot in common. Both have been invaded repeatedly by their neighbors, both have a reputation for loving the drink a bit, and both have slightly feminine native attire"). Perhaps they're counting on the living dead not to complain this time.