Barton F. Graf 9000 just sent around this amusing case study outlining its social-media activity for Little Caesars during the week of July 4. Without giving too much away, let's just say the Twitter and Facebook campaign did very well—or, as the agency says in the email, achieved "astounding, almost Oreo-esque results."
We asked, and boy did you answer! Thanks for the 800 million+ fireworks set off last night in support of the DEEP!DEEP! Dish pizza!
— Little Caesars (@littlecaesars) July 5, 2013