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Ted Williams, the homeless man with the golden voice, merits sincere kudos for escaping life on the streets and attaining a measure of media stardom. As we mentioned last week, his reward includes hawking Kraft Macaroni & Cheese—and below is the first spot to feature his voiceover. The man's smooth tones espouse a vapid, feel-good Americana that's as gooey as the product being advertised. The guy's got great pipes, and his sensuous delivery of the word cheeeese makes me want to roll around naked in the stuff (though this is a recurring dream of mine anyway).
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