Lingerie mannequins have some competition

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Visitors to New York may still crowd around the Macy’s windows to catch a glimpse of its tired Miracle on 34th Street diorama, but up in Augusta, Maine, people are really getting something to gawk at. A lingerie store by the name of Spellbound is reportedly holding male shoppers in the self-same state after replacing its mannequins with real live girls. While some people have complained—no doubt the mothers of small boys until now distracted simply by a plastic nipple under a silk shirt—others are happy for the extra traffic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in