A light on the shadows of human trafficking

This "Shadow Hands" PSA by Martin/Williams for the Not for Sale Campaign has been running for several weeks, mainly on the international Setanta Sports Network. Both the spot itself and the cause merit broader publicity. The subject: slavery and human trafficking. The approach: shadow puppetry and simple animation that starkly suggest that the dreams of childhood are forever lost to those enslaved. The impact: understated yet undeniably powerful, with the monochrome imagery perfectly suited for the no-gray-areas nature of the problem.

—Posted by David Gianatasio