The beer bottle in this Irish Heineken ad from McCann Erickson Dublin has quite the memory, but how does its experience differ from that of other bottles, really? And does it die when its contents are depleted, or when it breaks? What started out as a fun little commercial about beer has turned into a big philosophical quagmire. Good thing it's an Irish ad. No other culture has melded thinking and drinking nearly as well.
—Posted by David Kiefaber