OK, I’ve connected the dots and made sense of Liberty Mutual’s new commercials. One shows the aftermath of a nasty sideswipe. Another depicts the disorientation drivers feel after an accident. A third, covered by AdFreak last week, features a carnival scene. Here’s what I’ve concluded: Reckless carnies are out joy riding, causing accidents everywhere! Sure, I only realized this after chugging a few cans of whipped topping with my new pal from Papa Murphy’s, but I defy you to prove me wrong. Liberty Mutual’s ads talk about "accident forgiveness," but if some Tilt-a-Whirl geek dents the fender of my beloved Civic, he’s gonna pay though the nose! Retribution: that’s my policy.
—Posted by David Gianatasio