LG Vacuum Cleaner Great at Sucking Up Bikini-Model Fat

Kompressor ad is an odd one

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In this strange commercial from Australia, an LG Kompressor vacuum is used to pull an ultra-plus-size woman's body impossibly taut so she looks ultra slim in a bikini. Is the concept playfully subversive or just in poor taste? Love it or hate it, there's no denying that it sucks. Ha ha! The clip's gotten more than 1 million YouTube views in a week, and received plenty of play in the blogosphere, so the client is probably taking the rising tide of criticism in stride.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in