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Here's today's entry in the "fascinating ways to waste money" files. For its new ad campaign, "Art Is Motion," Lexus partnered with a digital artist to create an in-car app that paints a portrait of you based on the way you drive.
Your speed and driving style dictate the brush stroke, while the color palate is determined by which part of the Lexus IS 300h's hybrid engine you're currently using.
It's a clever idea, but don't expect it to be coming to a Lexus near you.
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