Levi's Banned Some Music Fans From Free Show for Not Wearing Its Jeans

Reasonable or self-defeating?

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Levi's has landed itself in a little hot water, after shutting music fans out of a free concert for failing to wear the brand's clothes to the show.

Last week, two popular bands, Haim, and Sleigh Bells, played at New York City's Brooklyn Bridge Park in an event sponsored by the jeans-wear company. Levi's stipulated ahead of time that the price for entry was to show up wearing a piece of the brand's denim. But apparently not everyone got the message.

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