Let the battle of the monster job sites begin

Job-search advertising is getting truly monstrous this year. We’ve already written about Fallon’s new ads for The Ladders, which feature Guilala, a ’60s Japanese movie beast so cheap he makes Godzilla look like something out of a Merchant Ivory film. But now the battle is joined as the category kingpin, Monster.com, launches its own spots from BBDO. Each one asserts, “There’s never been a better time to go to Monster.com,” and you’ll get no argument from us, what with all the layoffs lately. The Monster push focuses on people who are trapped in the “wrong jobs,” like high-rise construction. The worker above might want to suck it up, though, because in this grim economic climate, hundreds of people would be eager to take his place. Monster’s cartoon mascot isn’t featured, which is probably for the best: Guilala would eat him as a starter course. CareerBuilder, best known for its chimp ads, can take heart. The market’s getting brutal and the competition’s rough, but King Kong is still available.

—Posted by David Gianatasio