Leo Burnett sees opportunity in every crisis

If you're sick of reading about crises, whether of this economic or pirate variety, help has arrived. Leo Burnett Lisbon has created a Firefox browser plug-in that will swap out the word "crisis" on sites you visit with "opportunity." (The word gets highlighted in a sickly green.) It works in English, Spanish and Portuguese. The idea is to remind people to see the positives in the drumbeat of bad tidings. It's a neat trick and useful reminder, although I'm not willing to go as far as the agency's executive creative director, Chacho Puebla, in preaching its world-changing possibilities.