Leo Burnett Honors Chicago Blackhawks With McDonald’s Hockey-Stick Fries

Hometown support at a bus shelter

Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special bus-shelter display for McDonald's featuring custom hockey sticks shaped like french fries. The copy reads, simply, "Go Blackhawks." (McDonald's may have had something of a rooting interest—the company is based in Oak Brook, Ill., after all.) As part of the campaign, the chain will donate hockey sticks (though not the actual ones from the ad) to local youth hockey programs.