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As if the hipster havens of Brooklyn and Austin weren't already funky—and beery—enough, Leinenkugel's has transformed vacation properties in each location into Northwoods, Wis.-style "Leinie Lodges," and made the units available for rent on Airbnb.
The promotion is designed to help the Chippewa Falls, Wis.-based brand (owned by SABMiller) gain extra visibility in those markets, where it has been testing its brews of late.
"We wanted to create a space where people can relax and enjoy beer," founder Dick Leinenkugel told Austin Fusion.
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