Leica's Latest Camera Ad Is a Mesmerizing Ode to Black-and-White Over Color

Free yourself from colors

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Who’s in the market for a digital camera that costs $7,450 and shoots only in black and white? I know I am!

To plug the pluses of the LeicaM-Monochrom (Typ 246), which boasts a high price tag and just such a creative constraint, São Paulo, Brazil, agency F/Nazca Saatchi & Saatchi has released “Free yourself from colors.” The poetic video, voiced by Toby Ricketts, posits that nothing is more colorful than black and white—not blood red, not green grass, not the diverse blues of water.

“The

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