The leg's fake, the marketing genius is real

Now that the fad of tattooing corporate logos on one’s skin has run its course, a Canadian man named Nate Smids has upped the ante by selling ad space on his prosthetic leg! Smids is hoping to upgrade to a higher class of leg, but they don’t come cheap, so he’s off, hat in hand, to advertisers. We’ll spare him our usual scorn for ideas like this because a) we can’t pick on a guy with one leg, and b) his idea to use “removable, laminated logos [and] rotate ads on a regular basis” is genius.