Legal admits it can’t compete with mer-folk

Legal fish head

DeVito/Verdi plumbs the depths, as it were, in this
rather unappetizing campaign for New England's venerable Legal Sea Foods
chain. If this were any other client, I'd assume the work was spec or some
kind of joke. Alas, this is Legal, with a history of silly, oddball and crappy advertising, so it's the real deal. "To get fresher fish you would
have to evolve" is the tagline in print that shows human-fish hybrids like
gill-men, fin-heads and a chick with webbed fingers. If these folks ate at Legal, they'd be feasting on family! Check out all three print ads after the jump.