LeBron James Writes, Directs, Stars in Terrible Ad for Sheets Energy Strips

Is there anything this man can't do?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You remember Sheets Energy Strips, the classy brand with the catch phrase, "Take a sheet"? Well, they've finally realized that any caffeinated fool with an illegal copy of Final Cut Pro could create better marketing than they do, so they've decided to hold a crowdsourced contest to find their next commercial. Not only could your ad appear on national TV and in movie theaters, but it will also be judged by the smartest man in advertising today: LeBron James! LeBron is a co-founder of Sheets, and he even wrote and directed his very own video for the contest! (See below.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in