It was a rough first week for The Daily, the new iPad newspaper from News Corp. The software has already been updated twice following widespread complaints about bugs and crashes, and many readers might not be convinced they want to pay for this thing when their two-week free trial ends. The performance certainly hasn’t matched the optimism of the larger-than-life commercial that News Corp. rolled out in local markets (including New York) during the Super Bowl, showing The Daily standing tall in New York harbor, on Capitol Hill and next to the Hollywood sign—a shimmering monolith for media monkeys to drool over. It’s hasn’t quite worked out that way. They may wish they funneled a bit more money into software development, and a bit less into special effects and media buys.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity