Laziness is the new copywriting trick

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Random musing of the day: Is the contruction "[x] is the new [y]" still fair game in advertising, or is it completely, ridiculously, mind-numbingly overused already?

It probably started, way back when, with "gray is the new black," or maybe "40 is the new 30." But somewhere along the way it became an all-purpose lazy-writing standard, as evidenced here, in a fun post on the Agoraphilia blog from earlier this year.

Now, marketing materials for the film Ocean’s

AdFreak

Laziness is the new copywriting trick

Tim Nudd

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Tim Nudd