Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet.
The latest round of Lay's "Do Us a Flavor" campaign, which launched last month, has predictably brought out the trolls, who've suggested, among other things, flavor ideas like Disappointed Parents, Orange Juice 'N Toothpaste and Sinus Infection.
You might recall Mountain Dew going through something similar when their "Dub the Dew" campaign was hijacked by nerds who filled the online ballot with Gushin' Granny and Fapple, among other uncouth suggestions.
Say what you want about the immaturity of the Lay's trolls, but at least they aren't bringing out the Hitler jokes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in