Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cossette spoofs high-stakes medical drama and folksy platitudes in this fun video for Toronto’s No Refunds Comedy Festival.
The ad’s premise takes the phrase “Laughter is the best medicine” literally, as a doctor and nurse cycle through various stand-up comedy tropes—topical jokes, observational material, one-liners—in an attempt to revive an unresponsive patient. Out of desperation, the doctor resorts to knock-knock jokes before the patient flatlines.
Good thing too, because from there, the only options are screw-in-a-lightbulb jokes or Sam Kinison-esque primal screaming.
Literal interpretations of common platitudes are a common thing in advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in