There's a grand tradition of marketers building fancy vending machines, but it's not every day you see one that doubles as a piano.
For the Alfa Jazz Fest in L'viv, Ukraine, this past June, mineral water brand Borjomi and its agency, Banda, set up a publicity stunt inviting passersby to play a sideways keyboard in exchange for free product.
The new video below shows some people eking out melodies and others banging out full-blown performances while crowds gather and cheer. It has some of the dubious over-enthusiasm of heavily edited case study videos—people get really, really excited, and jump up and down—despite (or maybe because of) how awkward it must have been to hit the right notes while craning over.
Then again, a piano-playing machine made of razors is probably still weirder.