October is National Breast Cancer Awareness Month, but why not get started early? The "Save The Boobs" PSA above, from the Rethink Breast Cancer initiative, is a little pool-side music-video appreciation of one white-bikini-clad woman's assets. And the spot below, from Yoplait (via AgencySpy), gets all patriotic, with women pledging allegiance to their breasts, which are called everything but. A lighthearted treatment does wonders for the weighty topic of cancer, as we've seen before—most notably when that cancerous lesion rapped about sun safety in Australia.
—Posted by Tim Nudd