The last days of Wal-Mart’s smiley face

Unless DraftFCB can find a way to make Wal-Mart’s smiley face seem tragically hip, there’s a good chance that the symbol of falling prices may vanish from the aisles of smiles. In an effort to elevate its image from its cinderblock foundations, Wal-Mart has already removed Smiley from its employees’ attire and from its redesigned Web site. Once Wal-Mart’s new ad agency begins working the account, Smiley may retire to the backroom, according to recent speculation.