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When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo.
The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the Kyrie 3 sneaker. The Cleveland Cavalier point guard dribbles, crossing over and changing tempo with dizzying precision, while the Roots drummer and frontman, nee Ahmir Khalib Thompson, throws off rapid-fire syncopations.
It's an impressive, brooding performance, a departure from the agency's goofier but plenty entertaining promos for previous versions of Irving's namesake footwear—like the Ky-rispy Kreme donut edition of the Kyrie 2.
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