Kyra & Constantin's Hilarious Round Animals Roll Their Way Into British Bread Ads

Getting wild in the food store

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The young Swiss-German directing duo of Kyra Buschor and Constantin Paeplow is famous for the hilarious "Rollin' Wild" videos—showing how tough life would be for animals if they were completely round. "If all animals became round overnight, would their daily life still run that smoothly?" the directors asked.

The original "Rollin' Wild" video (comprising four short clips) got the loudest applause at the Saatchi & Saatchi New Directors' Showcase in Cannes last summer, and the directors have vowed to continue the series.

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