Kyle Chandler Is Back as Coach Taylor in This Great PSA, but Is Anyone Listening?

A very important message

Kyle Chandler's got one more inspirational speech in him, and we'd all better listen up.

The Austin-based actor reprises his best role—as Coach Taylor from Friday Night Lights—in this great spot for the Alamo Drafthouse movie theater. We don't want to spoil the ending, so just watch it first:

It's a delightfully meta bit of work—his annoyance is our annoyance—and hopefully it's effective.

Seriously. Please. It's 2015 and going to the movies is expensive, especially if you're going out in cities like New York or Los Angeles or even Austin, where the Alamo Drafthouse was founded. So, when you've shelled out $10, $12 or even $15 dollars to see the latest flick and someone in the audience is texting away, distracting you from the experience you've paid for, it's obnoxious in the extreme.