For those who couldn't get enough of Kristen Bell and Dax Shepard in their hit Samsung Galaxy Tab S holiday ad, the hyper-cute Hollywood couple—married in real-life—have returned for an encore, this time plugging the company's high-tech home appliances.
In a minute-long spot, the actors—known for Parenthood (Shepard) and House of Lies (Bell), among other projects—are planning a big dinner party. And naturally, Samsung's refrigerators, ranges, dishwashers, washing machines and vacuum bots prove invaluable. A 30-second commercial focuses on their efforts to clean an infant's toy bunny using Samsung's Activewash Top Load Washer.
McKinney created the ads, and Tucker Gates directs in a suitably off-the-cuff, relaxed style.
Bell and Shepard also appear in a nearly 10-minute behind-the-scenes/interview clip. That's right—10 minutes! Highlights come when Bell says Samsung ovens are "almost like Transformers" because of their dual-temperature functionality (sorry, Optimus Prime), and Shepard briefly discusses his involvement in the upcoming feature-film reboot of '70s highway-cop series "CHiPS" (give Erik Estrada a cameo!).
Throughout the campaign, Bell and Shepard are adorably affable, showing off the time-and-labor-saving technology with effortless élan, perfectly cast as bubbly brand ambassadors for the millennial generation.
The 90-second version of their holiday spot got 13 million YouTube views, so clearly the work is connecting with its audience. Still, the couple's cuteness is, at times, so overwhelmingly insufferable that I kind of wanted to stick my head inside that snazzy Samsung fridge and bash my brains in with the door.