Kristen Bell and Dax Shepard's Fridge Is a Love Nest in Samsung's Adorable Animated Short

Painfully cute real-life celebrity couple Kristen Bell and Dax Shepard add another painfully cute Samsung spot to their résumés today, as the electronics retailer has recruited the pair to introduce its souped-up Family Hub refrigerator (and its built-in cameras) to the public with a raft of new advertising. The campaign begins with the digital short below, by R/GA, which shows the actors unloading groceries into the fancy new fridge, which Samsung unveiled at CES this year. They leave and walk away, but we get a glimpse inside—first through the screen on the outside of the fridge, which shows its contents, and then inside, which is a blissed-out paradise where all the food seems to have paired off in ecstatic love. Well, almost all the food. A sad bottle of chocolate syrup seems bereft. Will he find the perfect partner to pour some sugar on? Watch the spot below: It's a lovely little film, very nicely constructed—from the animation (by directors Limbert Fabian and Brandon Oldenburg of Moonbot Studios, whose ad history includes Chipotle's "The Scarecrow" in 2013) to the plot twist that seamlessly shows off the smartphone integration. There are also other great little details, like the meat pumping iron and doing sit-ups and the half-eaten dessert, which brings to mind the misfit toys from Toy Story. The new spot was made by the same R/GA creative team that created Samsung's lovely "Holiday Dreams" commercial from a couple of years ago. Bell and Shepard have been doing Samsung ads together, across multiple product categories, since 2014. This new work is their second year in a row of pitching Samsung home appliances, following a 2015 campaign for kitchen, laundry and cleaning products. New TV spots will break in a few weeks. Later this year, the couple will return for more ads focused on the Front Load Washer featuring AddWash. CREDITS Client: Samsung Home Appliances Spot: "Inside the Fridge" Agency: R/GA Vice President, Group Executive Creative Director, Writer: Al Patton Executive Creative Director, Visual: Qian Qian Creative Director, Writer: Emily Zaborniak Senior Art Director: Hector Gruyer Senior Copywriter: Ben Peppernell Vice President, Group Managing Director: Helder Santo Group Account Director: Lauren Mandel Planning Director: Mark Lester Executive Production Director: Kat Friis Executive Content Producer: Monique Veillette Executive Producer, Digital: Charlie Shipman Senior Business Affairs Manager: Joanne Rotella Live Action: Independent Media Director: Tucker Gates Director of Photography: Janusz Kaminski Line Producer: Denise Rocchietti Animation: Moonbot Studios, Shreveport, La. Directors: Limbert Fabian, Brandon Oldenburg Producer: Wendell Riley Executive Producer: Lampton Enochs Animation Editor: Calvin O'Neal Jr. Computer Graphics Supervisor: Megan Deane Animation Supervisor: John Durbin Head of Production: Trish Farnsworth-Smith Marketing Director: Sara Hebert L.A. Credits (Live Action/Film) Editing: Cut and Run Editor: Jay Nelson Assistant Editor: Eli Beck-Gifford Producer: Jared Thomas Executive Producer: Amburr Farls N.Y. Credits Cut Downs Editor: Georgia Dodson Assistant Editor: Nicole Berg Producer: Evyn Bruce Executive Producer: Rena Martin Music: Beacon Street Studios Composers: Danny Dunlap, Andrew Feltenstein, John Nau Sound Design: Rommel Molina Executive Producer: Leslie DiLullo Color, Visual Effects: The Mill Executive Producer: Melanie Wickham Post Producer: Georgina Castle Production Coordinator: Devan Maura Saber 2-D Lead: Jeff Robbins 2-D: Ashleigh Abramovich Colorist: Fergus MaCall Color Producer: Natalie Westerfield Final Mix House: Sonic Union Sound Mixers: Mike Marinelli, Rob McIver Producer: Pat Sullivan

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Kristen Bell and Dax Shepard's Fridge Is a Love Nest in Samsung's Adorable Animated Short

Will chocolate syrup find the one?

Tim Nudd

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Tim Nudd