One could, at first glance, cynically view Krispy Kreme’s leaner, meaner doughnut as an attempt to capitalize on a low-carb fad that died soon after that Atkins guy did. Or you could shrug it off as Krispy Kreme’s not-so-subtle attempt to pull itself out from the financial hole that said fad threw it into. In reality, it’s probably a little of column A and a little of column B, not to mention “the company’s board concluding that two former executives were trying to ’manage earnings’ to meet expectations,” in what was tastefully dubbed an “accounting mess.” There’s got to be an Enron joke here, but I can’t think of it at the moment. Besides, the impending failure of a whole-wheat doughnut is funny enough.
—Posted by David Kiefaber