Krasinski and Baldwin Playing With Fire in Latest New Era Spot

Red Sox-Yankees bickering heats up

The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski and New York fan Alec Baldwin. This is the longest spot yet—a full two minutes (broken into two :60s for TV) in which Baldwin makes the ill-advised decision to set some Red Sox tickets on fire. Neither the Sox nor the Yankees are really on fire at the moment—that would be the Brewers right now—but the New Era series has provided some comic relief between the teams' fans all season long. Thankfully for the cap company, it's shaping up to be an exciting pennant race as well.